Coaching others to realize their projects

In this mini series you'll follow me in 4 episodes on the journey of coaching two people to realize their photo projects. We're currently open for applications of participants here until 25th of March but unfortionatly it's only for residents of Sweden. I hope you'll follow me on the journey throughout the year and you'll see some behind the scenes of one of my own projects. Here is part 1 of 4:

This project is a collaboration with Eizo and Kamera & Bild.

In memory of Rob Gonsalves ❤

A few weeks ago I learned that Rob Gonsalves passed away last year (sadly by suicide) and I just wanted to write a few lines about him and his importance to my own work. Robert Gonsalves (July 10, 1959 – June 14, 2017) was a Canadian painter of magic realism (surrealism). He produced original works, limited edition prints and illustrations for his own books.

I have always found a lot of inspiration in illustrated children books. I remember seeing Rob's work many years ago, even before I discovered photography and my own style. It was a spark, I loved to lose myself in his work and I loved the surreal transitions between the different worlds he created. I wanted to do that as well.

It's very sad that he left us so early and I think that he deserved more frame and recognition. To me he will always be among my biggest inspirations. Rest in peace Rob.

Rob's sister wrote this tribute about him: [LINK]

New Year & Upcoming Projects 2018

...a shot from the desert in United Arab Emirates, November 2017

...a shot from the desert in United Arab Emirates, November 2017

2017 is over and that went fast! It was a good and exciting year but I din't manage to finish up and publish all of the ideas I wanted to. Some due to not finding the right locations and some due to lack of time (priorities). I had four exhibitions 2017, my biggest so far in Dunkers, Helsingborg, Sweden with 40 large prints. I had a smaller exhibition in Uherské Hradiště, Czech Republic, another one in Sharjah, United Arab Emirates and one in Stockholm, Sweden at the Swedish Museum of Natural History which is still going until March 2018.

Upcoming Personal Work

In 2017 I created Full Moon Service which is probably one of my most popular motives in the past years, I'll try to beat that this year. I have a bunch of new projects coming up in the first half of 2018 and many more planned. I would love to make another book but it took me 9 years to get enough material to fill my first one so this year I hope to put more effort into finishing more new projects. I don't plan many exhibitions for this year and hope to focus more on the personal work. It will be a busy year!

Charity Prints

In 2016 I also started selling limited edition prints. In addition to the limited- and open edition prints I've also been selling a charity print to bring in money to the The Swedish Childhood Cancer Foundation. I donate 50% of the sale price directly to the fund. In 2017 we sold 31 charity prints bringing in a total of 1 430 USD ( 1 191 = Euro ) to the fund. Thank you so much for your support! Link to the print here: Endless Stories

Thank You

As usual it feels like next year (2018) will be my most productive year so far. I do have a few projects that are almost finished and I hope to be able to share them with you soon. Thank you for supporting and following my work, I'm excited about 2018!

Trying out the Hasselblad X1D (2017)

Hasselblad let me borrow their mirrorless X1D camera for a couple of days in November (2017). Instead of doing a proper Review about (which there are plenty of) it I wanted to share some of my thoughts about using it in comparison to the H6D-50C that I'm normally shooting with.

I generally thought that it worked well, it had some smaller problems here and there but for the image quality it delivered in such is small package is pretty amazing. I put together a short video around my thoughts here:

Sample RAW files can be downloaded here:

All Above the Sky - Behind the Scenes

All Above the Sky is a project that I wanted to realize for a long time but it was not until the summer of 2017 that I decided to start working on it. I finally found the location I was looking for by the lake "Vänern" in Sweden, more exactly here: "58°40'05.5"N 13°29'31.6"E". It was a calm late summer evening as the rain was sweeping by in the horizon. I used a Profoto 7b 1200ws with a magnum Reflector to light the rocks from the left and then later shot the model in the same light in the water. Shot and filmed on Hasselblad H6D-50c with the 50mm II. See the process in the video below:

Fine Art Prints in Detail

My prints are available in three different sizes (small, medium, large). To clarify the difference between them we've put together a short video showing the difference more in detail. From the size and paper to how it's delivered safely to the customer.


The small prints are shipped flat and are not signed or numbered. The medium and large prints are signed and numbered and comes with a certificate of authenticity. The medium and large prints are only available as limited edition prints and are shipped in custom made packages. Prices always include world wide shipping and we take full responsibility of any damage of the print on its way to the customer, damaged prints are however extremely rare. 

Exhibition: Bending Reality

On the 16th of June the doors opened to my biggest exhibition so far in Helsingborg, Sweden at Dunkers Kulturhus. The exhibition contains 40 artworks including 3 new previously unpublished photos and includes work from 2008 until 2017. The artworks are presented as large prints with lots of details and is open all the way to the 8th of October 2017. Here you can see photos from the exhibition and the opening night where Thomas Öberg (bob hund) was preforming as well. Below is a short video giving you a peek into the exhibition, I hope you have the opportunity to see it for yourself this summer!

Full Moon Service - Behind the Scenes

This is a photo I've been working on from now and then for the past 8 months. Shot in late summer of 2016 a beautiful calm evening in the middle of Sweden. I brought out 7 rice lamps, 7 light bulbs, an electric generator, a car and two models out in a field. The main part that has been retouched in this photo is to replace the rice ball with a moon texture, the light and the mood was very close to what you see in the photo. Below you can see a behind the scenes video of how it was made.

NCC - Commissioned Project

In 2016 I was commissioned a project for the Swedish construction company NCC on the topic "Beyond Construction". Together with the advertisement agency Garbergs we worked out six different concepts to highlight the different areas in which NCC is working. The images were used for print and web throughout Scandinavia. In the video below you can see how one of the photos were made.

Upcoming Exhibition: Dunkers Kulturhus, Sweden

Here I am preparing one of the new unpublished artworks for the exhibition.

Here I am preparing one of the new unpublished artworks for the exhibition.

Bending Reality: 17th June - 8th October 2017

On the 17th of June 2017 the doors will officially open to my biggest exhibition so far at Dunkers Kulturhus in Helsingborg in the south of Sweden. The exhibition will include 40 artworks produced over the past nine years including three new previously unpublished photographs that I have been working on for the past months. If you enjoy the photos here on my website I'm sure you will love them as huge prints full of details. That is the only time that you can really appreciate the immense amount of work I put into all small parts of an image and it explains why it takes me several months to finish just one single artwork. Helsingborg is located in the south of Sweden and is easily accessible by train from Copenhagen Airport. ( Address: Kungsgatan 11, 252 21 Helsingborg, Sweden ).

Dunkers Kulturhus. Photo: Ole Jais, Wikipedia

Dunkers Kulturhus. Photo: Ole Jais, Wikipedia



The exhibition will be open from the 17th of June until 8th of October 2017 but there will be an open vernissage on the 16th of June from 6 - 8 PM. If you'd like to meet me in person I will be there on the 16th and in the day of the 17th of June. There is some additional information on Dunkers website. I hope you get a chance to see it!

Official facebook event: Exhibition - Erik Johansson

New Year & Upcoming Projects 2017

...behind the scenes of an upcoming project in 2017, working title: "moon service".

...behind the scenes of an upcoming project in 2017, working title: "moon service".

2016 is over and it's time to get back to work! 2016 has been a fantastic year with my first big exhibition at Fotografiska Museum of Photography in Stockholm as well as the release of my first book "Imagine". I unexpectedly became the nature photographer of the year in Sweden and also became Hasselblad- and Eizo ambassador.

Upcoming Personal Work

I didn't have time work as much as I wanted on new personal work but I managed to produce at least six new pieces throughout the year. I did however manage to shoot a lot of new material that you will see the result of in the first half of 2017! Senja in Norway and Bohemian Switzerland in Czech Republic where the top locations I traveled to. I have about 4-5 photos that I basically have all the material I need to put together and I hope to find time for that in the next weeks and months. The plan is to try to publish one new piece each month in the first half of 2017. I'm planning to do another behind the scenes video of one of them as well so stay tuned there is a lot coming up.


In 2016 I also started selling limited edition prints. In addition to the limited- and open edition prints I've also been selling a charity print to bring in money to the The Swedish Childhood Cancer Foundation. We donate 50% of the sale price directly to the fund. In 2016 we sold 46 charity prints bringing in a total of 2 250 USD ( 2 138 = Euro ) to the fund. It was the most single sold print of 2016 so thank you so much for your support! Link to print here: Endless Stories

Thank You

It looks like this may become my most productive year so far. More updates of what is happening in 2017 will follow. I want take this opportunity to thank everyone for supporting and following my work, 2017 will be an exciting year!  

Cumulus & Thunder - Behind the Scenes

Cumulus & Thunder, 2016

Cumulus & Thunder, 2016

New short behind the scenes video of my latest project "Cumulus & Thunder". I always thought that clouds and sheep look somewhat similar and I had this idea in mind for the past years. I finally shot it a sunny afternoon in Sweden with a ramp, fake clouds the sheep shot the day after. Made with home built tools and shot in mainly natural light. See the video here below:

Human Made Stories

I was recently featured in a video series by Volvo. Human Made Stories is a series of short films portraying people that inspires. People who do things differently and go their own way. In the beginning of summer (2016) a film team followed me around for three days as I created my latest personal project "Wake Up!" and you can see the result of that film in the clip below.

Note: Even though most of the content in the film is true I don't actually own a Volvo.

This is the final image, shot in three rounds in the summer of 2016. Trees were chopped down and placed in a lake at 4AM when the water was calm. The model was shot in a swimming pool in similar soft natural light and finally the trees under the water surface was shot from a cherry picker right above the tree level. All material shot on a Hasselblad H6D-50c and material combined using Photoshop. There are no CGI or illustrated elements in the final Photograph.

100% Zoom of the details, click for larger view.

Sweden's Nature Photographer 2015

In June 2016 I unexpectedly received the award "Nature Photographer of 2015" from the Swedish Environmental Protection Agency who has been handing out the price for the past 26 years.

It was an unexpected yet fun award to receive although controversial. How can a Photoshopper become the nature photographer of the year? The biggest misconception with my work is that I create something in the computer, everything I do, every little detail is photographed and just combined together in the computer. To me the computer is just a way to put the pieces of the puzzle together and it requires a lot of planning.

The nature and northern European landscapes has always been important in my work and something that I constantly come back to. I understand that not everyone think that I deserve this price, I therefore decided to donate the entire price money of 25 000 SEK to The Swedish Cancer Society. An independent non-profit organization with the vision of finding cures for cancer. The overall aim of the Society is to achieve a higher survival rate and a reduction in the incidence of cancer.

A big thank you to all of you who follow me and thanks to the
Environmental Protection Agency for this prestigious award!

Link to the Environmental Protection Agency press release (in Swedish).

Impact - Behind the Scenes

Impact, 2016

Impact, 2016

I was thinking about this idea for quite a while. I thought it would be interesting and challenging to create a lake cracking up like a mirror. I knew that I had to get real mirrors to create the effect of the lake cracking up as realistic as possible. In early 2015 I found an old Gym that were selling off their old mirrors. I decided it was time to get this idea started, bought four 220x160 cm mirrors and had them cut into differently shaped triangles at a glazier (a professional glas cutter). I brought out the mirrors, a boat and the model to a stone-pit last summer (2015). See how it was made below: (Click here for more behind the scenes videos)

New Shop & Limited Edition Prints

First time I thought about making limited edition prints available was about 5 years ago. Since then I've been exploring what the best way would be to present and categorise my work. Being a perfectionist doesn't make it easier. I wanted my work to be presented in the best way possible to really show the details and effort I put into all the details of my work but also to create an exclusive product that really feels special. I finally came to a decision and the prints are divided as follows:

The different sizes available + the new book IMAGINE! For reference, I'm holding the Medium sized print of "The Cover Up".


Open Edition unsigned print.
Up to 43 cm (17 inch) wide. Prints are handled and distributed by INPRNT, USA and are available for world wide shipping. 


Limited Edition of 10 +2AP
74 cm (30inch) wide. Signed and numbered on Hahnemühle Photo Rag 500 gram/m² paper. Shipped flat in a robust custom made box. 


Limited Edition of 3 +2AP
100 to 180 cm wide. Signed and numbered on Hahnemühle Photo Rag Baryta 315 gram/m² paper.  Shipped in a robust protective tube. 

For the Small edition the choice wasn't hard, I've been working with for a few years now and I'm very satisfied with the quality of the prints they make for me. The medium and large sized prints were harder to decide. But about a year ago, I discovered Hahnemühle's Photo Rag 500 gsm paper for the Medium Sized Prints, which is a matt thick heavy paper that really makes the details and colours pop out. That was very important to me to make it the luxury product I wanted. The problem was that this paper isn't supposed to be rolled due to its thickness. Therefore I spent the past half a year creating a custom made box to ship the print flat. It's not only a very protective box to make sure that the print arrives safely, but it's also nice and simply designed to make packing and unpacking easy. The large prints are the same size as the ones currently exhibited at Fotografiska Museum of Photography in Stockholm, Sweden. They stretch from 100, 140 and 180 cm wide in an edition of 3. Printed on Hahnemühle's Photo Rag Baryta 315 gsm paper which is an excellent glossy fine art paper with a very expressive feel. In order to ship these prints safely they come in a robust tube. The Medium and Large prints comes with a certificate of authenticity and includes world wide shipping. Check out the shop in the link below and let me know if you have any questions or enquiries.

My new book IMAGINE

I'm proud to present IMAGINE, my first photo book, available in Swedish and English.

I have been thinking about making a book for a long time, but I wanted to wait until I had at least fifty images I'm happy with. Being a perfectionist constantly struggling to become better getting a selection of fifty images has taken me a bit more time than I planned, but I finally got there!

The book consists of fifty of my best images including two, so far, unpublished new images that I have been working on for the past months. It's published by the Swedish book publisher Max Ström in a Swedish and English edition. As a bonus the book contains two new, so far, unreleased photos.

It's available for purchase in many larger book stores and on Amazon.

By Erik Johansson, Goran Segeholm

Exhibition - Imagine: Created Reality

On the 26th of February the doors opened to my first big exhibition at Fotografiska Museum of Photography in Stockholm, Sweden. The exhibition will run until the 10th of April. The exhibition also includes three new unreleased photos. For more information about the exhibition check out Fotografiska's website. Hope you can make it, it's a rare opportunity! If you Live in Stockholm or around it's mandatory!

Coming up in 2016

Exhibition, Book & New Projects

Between 26th February and 10th April 2016 I will be exhibiting a selection of my work at the Museum of Photography (Fotografiska) in Stockholm, Sweden. I'm also releasing a book with about 50 of best photos by the time of the exhibition. Save the date and hope to see you there! More information about the exhibition on Fotografiska's website. More information about the book is coming soon.

In addition to the exhibition and book project I have a lot of personal projects planned for 2016 and two new behind the scene videos coming up in February / March. Happy new year, 2016, bring it on!

Left: Test prints for the exhibition. Right: Test prints for the upcoming book.  

Left: Test prints for the exhibition. Right: Test prints for the upcoming book.  

Moving from Berlin to Prague

I recently relocated my studio and myself from Berlin to Prague. I've been in Berlin for almost 4 years now and it was time for a change. I think that inspiration lies within the contrasts between things. Sometimes we need change and new challenges and to get out of our comfort zone. I'm excited to see what Prague has to give and I already have some ideas about projects I want to realize here!


I haven't published many new projects recently, but there are some big things coming up soon so stay tuned.

Euromaxx made a feature of my recent move to Prague.