Between 7-12 June 2011 Erik Johansson made a street illusion called “Mind your step” at the famous square Sergels torg in the heart of Stockholm. It was a large scale, 32 x 18 meters (105′ x 59′ feet) print. Watching the illusion from right position gave the impression of a hole right down in the ground.
I’ve been doing creative retouch and surreal montages for a few years now but I’ve always been quite fascinated by perspective illusions. I had the idea of doing something real, more like an installation. My idea was to put a photo in an environment and actually trick people that it would be 3-dimensional. Street illusions isn’t something new, but I wanted to try to make it as a photo instead of drawing to see if I could make it look even more real. Photography is my medium and I wanted it to look as realistic as possible, just like my photos. Earlier in 2011 I was introduced to a project called Generation 7 where seven young creative people got to realize their dream project. This was a perfect opportunity to actually realize this idea. Have a look at the result below. Enjoy!
Agency: JMW Kommunikation